Comments on: Planed Business Model clarified… and questions http://blog.ambisonia.com/2008/08/10/planed-business-model-clarified-and-questions/ Building Ambisonia.com, a communicty driven site about surround sound Sat, 12 Dec 2009 01:06:41 +0000 http://wordpress.com/ hourly 1 By: Etienne Deleflie http://blog.ambisonia.com/2008/08/10/planed-business-model-clarified-and-questions/#comment-3685 Etienne Deleflie Sun, 31 Aug 2008 23:49:30 +0000 http://ambisonicbootlegs.wordpress.com/?p=332#comment-3685 Hi Martin, I agree that most people have never heard of Ambisonics. The 'core' experience must remain free so that newcomers can have the experience. But this is exactly what I am proposing. Stream 4 channel decodes from the web browser for free. Just like You Tube. How many of these newcomers will want to take the extra step of finding a software ambisonic decoder, working out how to connect their 1 or 2 amplifiers to a semi-pro level sound card, and hooking up the extra speakers they have purchsed to get more than a 4 channel decode? I suspect it will be around 1-5%. So for the vast vast majority of people, the site will remain entirely free. Hi Martin,

I agree that most people have never heard of Ambisonics. The ‘core’ experience must remain free so that newcomers can have the experience.

But this is exactly what I am proposing. Stream 4 channel decodes from the web browser for free. Just like You Tube.

How many of these newcomers will want to take the extra step of finding a software ambisonic decoder, working out how to connect their 1 or 2 amplifiers to a semi-pro level sound card, and hooking up the extra speakers they have purchsed to get more than a 4 channel decode?

I suspect it will be around 1-5%.

So for the vast vast majority of people, the site will remain entirely free.

]]> By: Martin http://blog.ambisonia.com/2008/08/10/planed-business-model-clarified-and-questions/#comment-3684 Martin Sun, 31 Aug 2008 22:08:56 +0000 http://ambisonicbootlegs.wordpress.com/?p=332#comment-3684 The key is that nobody has heard of Ambisonics. This was illustrated recently when Codemasters incorporated Ambisonics into their game DIRT. They mentioned Ambisonics in a press release, and the Web was littered with people saying thay had no idea what it was. Because nobody has heard of Ambisonics, visitors to Ambisonia.com must be able to hear it easily and for free. (A better player would help here, but that is a digression.) Some of your business models take that away. Such a model, if deployed, will kill Ambisonia. Stone dead. I appreciate that without revenue Ambisonia is going to die anyway. But without visitors being able to hear Ambisonics easily and for free, there will never be any revenue. It is possible there may not be a solution to this. Given that Ambisonics is completely unknown, there may not be a way to generate appreciable revenue from it. Sorry. The key is that nobody has heard of Ambisonics. This was illustrated recently when Codemasters incorporated Ambisonics into their game DIRT. They mentioned Ambisonics in a press release, and the Web was littered with people saying thay had no idea what it was.

Because nobody has heard of Ambisonics, visitors to Ambisonia.com must be able to hear it easily and for free. (A better player would help here, but that is a digression.) Some of your business models take that away. Such a model, if deployed, will kill Ambisonia. Stone dead.

I appreciate that without revenue Ambisonia is going to die anyway. But without visitors being able to hear Ambisonics easily and for free, there will never be any revenue.

It is possible there may not be a solution to this. Given that Ambisonics is completely unknown, there may not be a way to generate appreciable revenue from it. Sorry.

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