Building Ambisonia.com

Why would someone buy the CD when you can download free

April 17, 2007 · 1 Comment

OK, so 2 posts ago I made a list of all the reasons why someone might purchase a CD instead of downloading for free…. and I missed probably the most important one.

Many users will opt to purchase an Audio CD because they want to support the artist.

This begs the question, what percentage of people who could (technically) easily download and play the file would be willing to actually purchase the Audio CD instead? Would it be 5, 10, 20 50, 75%?

When I eventually get the Audio CD sales off the ground, I am going to lg the numbers for this. I think it is a very interesting question.

(post post: Ian notes this article about a writer who has found that his fans are actually willing to pay for his work even after they have downloaded it for free… that’s a good sign)

Categories: revenue models